The opening of the Nissan Canton Vehicle Assembly Plant in 2003 brought automotive production to Mississippi for the first time. During the past 20 years of manufacturing, Nissan Canton has become a force for economic development across the entire state. The plant employs approximately 5,000 people and has assembled more than five million vehicles since it began production in 2003. The $4 billion facility currently assembles the Nissan Altima and Nissan Frontier. The company has invested $14 billion in its U.S. manufacturing operations collectively.
“Enriching people’s lives” is the global vision of Nissan and all its operating companies worldwide. Nissan supports this vision by helping to improve the quality of life in the communities where it operates. Continuing its long-time support of Madison Countians Allied Against Poverty (MadCAAP), the Nissan Canton Vehicle Assembly Plant provided Thanksgiving food boxes for 100 MadCAAP client families this holiday season. Additionally, the company donated a Nissan TITAN truck to support their work in Madison County.
MadCAAP serves approximately 2,800 client families living below the federally mandated poverty level in Madison County. These families receive services through MadCAAP’s Food Pantry, Helping Hands Garden, New Attitudes Educational Classes, Clothing Closet, Housing Repair, and Emergency Assistance programs. MadCAAP’s “Back to School” and “Holiday Adopt a Child” programs provide for children whose parents have completed 12 hours of educational classes. Additionally, MadCAAPs offers a tutoring program, VBS, STEM projects, and Project H.O.P.E. and provides 700 food boxes at Thanksgiving.
“As we enter this season of thanks, we are grateful for organizations like MadCAAP who work tirelessly to help those in need,” said Victor Taylor, vice president of manufacturing at Nissan Canton. “Giving back is at our core. We build more than great cars – we build stronger communities. I’m honored to see one of the final TITANs built at our Canton facility by our amazing team supporting the great work of MadCAAP for many years to come.”
“We would like to extend our heartfelt gratitude to Nissan for their continued and generous support of our programs and the community at large,” said Karen Robison, executive director of MadCAAP. Donating the Nissan Titan is a powerful gift that enhances our ability to serve and uplift the impoverished. We are also deeply thankful for the Thanksgiving contributions, which bring warmth and sustenance to many during the holiday season. MadCAAP thanks you for making a meaningful difference in the lives of so many.”
MadCAAP plans to use the Nissan TITAN truck to support its food programs, housing repairs, and community garden.
