As the only wassail-tasting festival in Mississippi, Wassail Fest in Columbus offers a rare draw for holiday travelers. The quest for the “Wassail Meister” title turns warm holiday cider into a one-of-a-kind experience that sets Columbus apart during the Christmas season.
Wassail Fest is traditionally held on the first Friday in December, transforms downtown Columbus into a festive holiday destination. Shops, boutiques, and restaurants stay open late to welcome guests with complimentary cups of their signature wassail.
Each recipe is unique, giving attendees a chance to taste a variety of flavors while exploring local businesses and enjoying holiday shopping.
“Wassail Fest has become one of Columbus’ most popular holiday traditions,” said Barbara Bigelow, director of Columbus Main Street. “We look forward not only to the friendly competition among our participating merchants, but to providing an evening of enjoyment and memory-making opportunities for our downtown visitors.”
The competition has become a centerpiece of the event, drawing large crowds eager to help select the new Wassail Meister. In 2023, an estimated 3,500 people attended, making it one of Columbus’ most successful holiday traditions.
“The Wassail Meister competition brings a fun spirit of creativity and friendly rivalry to downtown,” said Frances Glenn, tourism director of the Columbus-Lowndes Convention & Visitors Bureau. “It encourages visitors to explore every participating business and experience the warmth and hospitality that make Columbus special.”
Wassail is a traditional hot holiday drink made from spiced cider or fruit juices, historically shared as a way to offer good wishes during winter celebrations. The word comes from the Old English phrase “waes hael,” meaning “be well.”
Its history dates back more than 1,000 years to English and Norse traditions, where the drink was used in communal toasts and in the practice of “wassailing,” a custom that included singing, visiting neighbors, and offering blessings for good health and good harvests.
In addition to the competition, guests can expect festive decorations, entertainment, promotions, and extended shopping hours throughout the evening. The event is free and family friendly. For more information about Wassail Fest or other holiday events in Columbus, contact Visit Columbus at 662-329-1191.
